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Informative Articles

“7 Incredibly Simple Ways To Profit Wildly From Public Domain Material”
Copyright 2005 Ewen Chia If you’re in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market. Now, besides creating these yourself, one of the quickest...

Affiliate Assets
Affiliate Assets Copyright 2004 Jeremy M. Hoover http://hoovermarketing.info Your affiliate marketing business is just that … a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links...

"Free sites do not build trust and credibility"...and neither does sites with a registered domain name!
When ever I see the statement "Free sites do not build trust and credibility." It makes me ask, "What hosting service is this person promoting?" Folks, in today's world of here today gone tomorrow .COM's, how can you really trust that any of...

How To Use Autoresponders With Affiliate Programs and Pop Up Windows
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What is Blogging
Blogs have been around for many years but have recently become somewhat a new ‘craze’. A Blog is short for Web Log is basically an online journal. They can be set up at little to no cost at all, and can be used for a wide variety of things. Some...

 
Google
Google and Your Domain Name

Most everyone agrees that with Google content is king and natural anchor text links is second to the throne followed by the Meta Description Tag along with several other factors. But most everyone often overlooks one of those several other factors and that's the domain name.

Either people just use their company name or what they conceder a "Cool" name for their websites. Now, unless your company is well known or at least well known in its field, using a basically unknown name is pointless. Even more pointless is the "Cool" name.

The entire reason you optimize your website is to get visitors from search engines, so why not use all the tools available to get the best ranking possible for your website.

Use your domain name as one of those tools. Instead of your company name or the "Cool" one, use a keyword phrase, one that describes your product or service. Take your time in choosing the proper name. Make sure that it will work best for your website. If you not sure ask your friends and relatives what keywords they would use to find your product or services on the Internet. You might be surprised at what they would use.

You have the keyword phrase that you know will work. But before you jump online and get that domain name there are a couple of things you may still need to do.

Let's say you're the


owner of Mike's Bikes and you specialize in Colorado Mountain Bikes so you figure to kill two birds with one stone and use the domain name mikescoloradomountainbikes.com to keep your name in it along with using the keyword phrase. Now this might make sense to you but your not Google. You're not going to like it but you need to drop the mikes out of the name because it's dead weight. So now you've got coloradomountainbikes.com but wait before you burn up the keyboard use Colorado-mountain-bikes.com instead. Why? Because Google sees this as three different words and would see coloradomountainbikes.com as a single word. When people are doing a search they will not be using coloradomountainbikes, they are going to use Colorado mountain bikes. The bonus is that your domain name now becomes a keyword phrase used by Google when it performs a search.


About the Author

Ed Biggs has been optimizing websites since 1996 and for Google since 1999. He is the founder and owner of http://www.completewebresource.com and http://www.google-optimizing-website.com, which specialize in Google optimizing, and sends out a monthly newsletter.