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How to Choose a Good Domain Name?
In the E-World your domain name is your first assessment of what your site is about. It's not just your site name but it is the first criterion of your success on the Internet and when it comes to a point of success you must hold it tight....

How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed. Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me. ...

Is your site hungry for traffic?
Copyright 2005 Keith Baxter For the past few years, I’ve been stashed away in my secret lab working on underground strategies for driving hordes of targeted to traffic to my sites. I’ve decided to emerge from my lab for a limited time and reveal a...

Special Tips For MLM and Replicated Sites
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Special Tips For MLM and Replicated Sites © 2002 - 2003 Niki Mcelroy ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you have been promoting Multilevel Marketing or a replicated site, then you have probably...

Sub Domains vs. Root Domains
[ Question ] My site is currently structured as such: city.example.com/ To improve my Google rankings, should I restructure it as such: www.example.com/city/ It believe it will eventually help for BL's...but are there...

 
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Ten Ways to Foil Credit Card Fraudsters

In the last twelve months, credit card fraud against online
companies has exploded as more and more thieves figure out
how easy it is. To make matters worse, online and phone orders
are not automatically insured against fraud - you are 100%
liable for all your losses.

So here are some easy ways to protect your e-business from
credit card fraudsters:

1. Reject orders sent from free web-based email accounts like
Yahoo or Hotmail. Antifraud.com says nearly all fraudulent
orders come from free accounts.

2. Most real businesses have e-mail addresses that include
their website's domain name. Go to their site and see if it
looks legit.

3. If the billing address is different from the shipping
address, this should raise a red flag, especially if they
are in different states or countries.

4. Another high-risk transaction is two or more orders from
the same credit card.

5. When in doubt, phone the number listed on the order.

6. US banks have an


Address Verification System (AVS) that
merchants can use to ensure the billing address the purchaser
has given matches the one in the AVS system.

7. If you use an online order processor, make sure it has
thorough fraud prevention measures.

8. Put a message on your site warning crooks you have anti-
fraud protection in place.

9. Create a blacklist of bad credit card numbers so you
won't get ripped off twice by the same thief.

10. If you want an extra sense of security, insurance
coverage is now available against this type of fraud. One
reputable site that offers it is http://www.iib.com.au/


About the Author

Suspect your e-content is not working hard enough for you?
Heather Reimer writes action-inspiring web content, sales
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